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In his blog, Gambert claims that "I am helping the search engine marketing community establish an approved SEO process, which can be sold as an 'SEO service.'" He goes on to explain that other industries have standards and guidelines and, as these industries are recognised as services, it means that there is a way for consumers to identify practitioners with credible offerings. Gambert claims that the words "search engine optimization" have no real linguistic English value beyond being a process;. So, he's trying to trademark "SEO" as a service, basically claiming that "SEO" itself is Net lingo and has no "Official English linguistic value."

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Organic SEO is the process that is used to enable any given website to feature in the natural results in search engines. It is process that can be categorized into two phases: on-page optimization and off-page optimization. Websites can be optimised with organic SEO tactics that ensure your site conforms to all the necessary criteria, thus helping it to gain a better organic search position. On-page Optimization deals with the organic SEO strategies that are usually employed on the pages of a website to optimize it. More and more companies are finally starting to understand the benefits of organic SEO, so while it may not seem as straightforward as other strands of marketing, I do believe it's the perfect starting point for any self respecting business. Firms that practice true "organic SEO" will look at the website itself and say "How can we make this site something that other sites would want to link to.

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